Framing is the art of first learning the pain points or desired outcomes of your audience and then showing or framing how a core competency or unique ability you have can deliver the solution. How you frame an issue influences how others see it and focuses their attention on particular aspects of it. Framing is […]

We all have that one story that kills.  The one you can whip out at a dull party and immediately get people livened up and talking to one another.  But then, every once in a while, old faithful fails and you cannot figure out why.   Figuring out the “why” and understanding the filters of your […]

Just a few days ago, I traveled to Orlando to attend a conference. I arrived mid-afternoon and found myself out of a dreary Michigan “summer;” suddenly poolside on a 90-degree Florida day with the sun on fire. The water temperature was perfect, and there wasn’t a cloud in sight. It was an incredible out-of-time moment. […]

Earlier this week, one of my colleagues was going into a big presentation.  Armed with the confidence of many successful previous events under his belt, he assumed he had it under control.  At the last moment, jitters and panic set in and the first call he made was to me.   Despite the early hour […]

For my kids, this week is the start of summer, defined by the last day of school. Weeks of endless sunshine and possibilities lay out before them like an ocean of opportunity. I remember that feeling like it was yesterday.   Waking up super early, out the door like a shot, filled with an excitement that […]