I can’t wait for opening day, seeing hard frost as it melts or the dew on the ground, hearing the first shots ring out. When hunters take to the fields next Saturday for opening day, you can be sure they are pumped up and ready to hunt. Every hunter should follow five steps to ensure […]

When I was a kid, Halloween was a day. Just one day wearing costumes, running like demons through the neighborhood and staying out after dark. I would put on the camouflage and hunted for the house with the best treats.   As an adult, I love an opportunity to slap on a costume and a fake […]

Fall. Crisp mornings, bright sunshine. As the leaves start to change and I feel that drop in temperature, my blood warms for hunting season. I am fired up for this season and all it offers.   I’ve been watching the deer up north and planning out my hunts, just waiting for the days to pass until […]

  I talk often about framing: putting your desired outcome into the best possible light for both parties involved in a negotiation.  But it hit home with me just a week or two ago:  how am I framing my desired outcomes to myself?  The power of words and intention cannot be denied.   The words you […]

I had the pleasure last week of speaking at the Brand Innovator conference in Detroit; honoring some breakout brands and meeting some amazing brand marketers, True Hunters. This got me to thinking about brand building and hunting, because it all comes back to The Hunt for me. Brand identity starts with authenticity, one of the […]