Five Questions with David Farbman & Stacy Goldberg of Savorfull

POSTED: 11-20-2014 IN: 5 Questions

I love sharing The Hunt everywhere I go, with everyone I meet. I thought I would ask the hunters I admire to share what success means to them so we can all learn from the amazing people I am fortunate to know. In this space, you will hear from politicians, outdoors enthusiasts, and entrepreneurs – each of whom is hunting down what means the most to them.

Meet Stacy Goldberg. She promotes a “free from” style of nutrition, hunting down delicious and healthy allergy-free snacks and sharing them with clients such as HealthRise Solutions and Quicken Loans, as well as acting as the nutrition consultant to the Cleveland Cavaliers. Stacy’s tenacity, drive and positive outlook are what define her as a hunter. She has an incredible ability to pivot and change tactics mid-hunt. She is a queen of real-time execution and above all, she truly cares about having a positive impact on her clients and the world around her. Love you, Stacy!

1) What does success mean to you? To me success means developing a vision, a mission, goals and a plan for your business then executing on them efficiently. Once you have achieved those goals and see your vision and plan come to life, you know you are successful. I do not believe success is measured in numbers, dollars or awards.

2) How do you set goals? I strategically set goals each quarter for my business. I use a system based on a book titled “Traction” by Gino Wickman, which was given to me by one of our Savorfull board members. It helps me to determine what my goals are each quarter, then evaluate or modify them, as needed, based on the status of our business. I also set goals based on our clients—if we don’t listen to our clients, we will not be successful.

3) What was your breakout moment? I do not think I have had one significant breakout moment but rather a series of them over the course of the last few years. When I hear clients tell me how much our work at Savorfull has changed their life, changed their eating habits, made a difference in their day, or provided them with knowledge they did not have before, I feel that we have made a break through! When I reflect on the list of clients that we have such as the Cleveland Cavaliers, and I sit at the Cavs games watching how our work influences such an organization, I feel that impact for sure. Pretty awesome!

4) Who was your greatest influence? My greatest influence has been my family, specifically my mom. She is my partner and Chief Operating Officer at Savorfull (Phyllis Canvasser) and she provides me with the strength, courage, motivation and determination to keep going even during the hardest times. Building a business is not easy, not glamorous and not always rewarding most days. My mom has supported me in more ways I could imagine and her work ethic, skills and background help influence who I am each and every day.

5) How do you influence others? I try to influence others by sharing my story, my life experiences and my knowledge with them. I am honest, transparent and frank when sharing my background and business history. I communicate this message so hopefully other entrepreneurs can learn from my mistakes. I feel lucky to mentor students (especially women) from across the country and aim to influence them to be entrepreneurs, business owners, health and wellness professionals and overall great people!

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