These last few weeks have been a whirlwind. The kids are out of school, my son’s baseball team finished strong this season, and each passing day I find myself facing a jam-packed schedule. But today I’m on a plane, headed to Kalispell, Montana followed by Denver, Colorado to speak to some of my favorite groups about my favorite thing in the world: hunting!
More specifically, the future of hunting. Just a few weeks ago, I appeared on CNBC to talk about the business of hunting and how the positive financial news coming out of the outdoors marketplace is a powerful thing. Outdoor enthusiasts contribute $646 billion to the economy annually. Billions! And yet, the future of hunting is still facing controversy.
One of the things I often talk about when speaking to anyone – technology companies, automotive companies, finance, real estate – is FRAMING. Specifically, framing your message for your intended audience, doing as Henry Ford suggested “seeing the issue from the perspective of the person across the table.” The frame on hunting is one we, as hunters, can shape to protect and preserve this great human tradition for generations to come.
Framing the future of hunting is something I feel a driving need to contribute to, as I love a good walk in the woods as much as the next person and as a hunter, preserving the land is as important as population control or saving an endangered species. I don’t think the average non-hunter knows about the contributions of the hunting community to the preservation of nature. And that is a frame the team at Carbon TV, our producers, videographers, and storytellers are focused on hard-core.
I am a hunter. I am also a lover of nature, a conservationist and a dedicated (if only figuratively) tree-hugger. And I am not alone. My hunting friends are equally as happy to take a walk in the woods as to let an arrow fly. We love the ever-changing moods of nature, a star-filled sky, spotting a deer in the woods, spying a wild turkey from a car window. We share these things with the ones we love, creating a new generation of wildlife spotters, morel hunters, tiny tree huggers who will grow up wanting to preserve these things to share with their children. The future of hunting is bright. And beautiful. As hunters, we need to show that to the world.
CMG Founder & Chairman David Farbman Talks Serious Outdoor Business on CNBC
