When you are tracking an animal in the woods and cross a high traffic area, you have to make a choice on which direction to continue your hunt.  You observe variables such as the wind direction, the amount of cover available and the ease of the trail ahead before you apply your hunter’s instinct. The […]

When You are hunting a mature animal, it is crucial to hunt smart.  You need to know when to back off, when to hunt harder, when to continue and when to call it quits. The same thing is true when You chase down that big relationship or trophy client. When working on a deal, make […]

When the breeding season known to deer hunters as the “rut” is in full swing we hunt where the does are. Why? Well, because that is where the bucks are fired up and in pursuit of a doe looking to breed. In business, effective selling should lead with the Why. Just last week a very […]